Cuenca, south america's best-kept secret: why you need to go now
Forget Barcelona. Ditch the French Riviera. Cuenca, Ecuador, has officially been crowned the best city to visit in South America for 2026 – and trust me, the hype is absolutely justified. It’s a revelation, a perfectly preserved colonial jewel offering a genuine experience you won’t find in the usual tourist traps.
A european feel, south american soul
I spent three weeks immersed in Cuenca’s vibrant culture, tackling a Spanish course and frankly, considering a permanent move. The city’s climate is a dream – consistently warm and sunny – its buildings are breathtaking, locals are remarkably kind, and the streets are impeccably clean and surprisingly efficient with modern trams. It’s a surprising blend of European charm and unparalleled Andean authenticity. I've travelled extensively, and this place genuinely felt like a hidden gem, a secret the world should discover. And I’m here to tell you, it’s time you did.
I found myself captivated by the mundane: the purposeful stride of men in tailored suits, the startling absence of litter, the fact that you can drink tap water, and the sheer luxury of five-star hotels boasting rooftop terraces. It’s a lifestyle that feels utterly European, yet rooted in a rich and ancient culture. Witnessing the Day of the Dead festival in the municipal cemetery, consulting a traditional healer, and exploring a UNESCO World Heritage site – all within the same city – was a genuinely immersive experience.
Beyond Cuenca, the surrounding landscape is equally astounding. From the rugged Las Cajas National Park to the impressive Inca ruins of Ingapirca, there’s an abundance of adventure and natural beauty to explore. I found myself extending my stay, foregoing the prospect of returning home entirely.
Your cuenca essentials
Casa Montalvo, a heritage boutique B&B, is a fantastic choice for a luxurious stay. For a more budget-friendly option, 1814 Hostel offers a genuine, local experience in the Historic Core. Don’t miss the FREE city tour – it’s a comprehensive overview of the city’s highlights, including a fascinating visit to a traditional Panama Hat factory. And if you’re yearning for a day trip, Cajas’ lakes and Andean landscapes are a must-see.
Top Experiences: The Cathedral of Cuenca, with its strikingly ultramarine domes, is an absolute showstopper. Explore the Plaza de Calderón, a lively hub for locals and visitors alike. Head to Pumapungo, the ruins of a pre-Inca settlement, and delve into the history of the Canari and Inca cultures. Don’t forget to catch a football match – Deportivo Cuenca offers a taste of authentic South American passion. And finally, for a truly unique experience, visit the Museum of Aboriginal Cultures to discover the ancient traditions of Ecuador.
Getting There: Cuenca sits at the end of Ecuador’s Avenue of the Volcanoes, easily accessible from Quito (10 hours), Mancora (8 hours), Montanita (6 hours), and Cotopaxi (7 ½ hours).
Where to stay & what to do
Hostels: $1840 Hostel, Boutique Hotels: Hotel Boutique Casa Montalvo ($), Guesthouses: Hostal Restaurant La Cigale ($$), Boutique Hotels: Hotel Boutique Santa Lucia ($$$). Hotel: Parc Royal Suites Hotel ($$$).
Cuenca isn't just a place to visit; it's a feeling. It's the scent of freshly baked bread mingling with the aroma of coffee, the sound of Spanish conversations echoing through the streets, and the warmth of the Andean people. Go. Before everyone else does.